December 1, 2022

People power really pays off – Car Dealer Magazine

Part of our philosophy here at First Response Finance is People-Service-Profit, and that drives our people and our business.

We believe that if you recruit and invest in the right people, they will produce great service and loyal customers.

This then produces profits, which we reinvest in our employees.

Our employees have a strong understanding of our company’s vision and values, and we truly believe in putting our dealers and customers at the heart of what we do.

We are always striving for perfection and we always seek feedback from our customers, our dealer network and our staff on how we can continually improve our service.

To better understand how we are doing, we listen to feedback from our customers and dealers about our service and our non-priority financing product.

Our company was named Best Auto Finance Provider and Company of the Year at the 2022 Consumer Credit Awards last month. We also won this award last year and thousands of our customers voted for both.

Each year, we are nominated for the Car Dealer Power Awards, an event that recognizes companies in the automotive industry.

Our reseller partners have just voted us Financing provider of the year (subprime) in the Car Dealer Power Awards for the third consecutive year, meaning we have won the award a total of eight times!

Being recognized, nominated and winning these awards means a lot to us and is a testament to our people.

We believe that putting our customers at the heart of what we do means being there to support them when they need us most.

In addition to providing award-winning service, we also support our customers and dealers through difficult times.

The nationwide shutdowns haven’t stopped our lending; we kept our phone lines open to support our resellers who were trading on a limited basis and to support our customers who were concerned about their agreements with us.

We wanted to make sure that even in times of uncertainty, change and chaos, our customers and dealers knew they could count on First Response Finance.

First Response Finance Sales Manager Jonathan Such said of our triumph, “We’re really happy to receive it, and luckily we’re multiple winners, but the reason we keep winning these awards, to in my opinion, is due to the amount of effort that everyone at First Response Finance puts into providing top notch service to our dealers.

“We supported our dealer network during the financial crisis of 2008, during the national shutdowns due to Covid-19, and we will also support our dealers during the cost of living crisis.”

If you’re looking for a non-preferred finance company that customers and dealers consider award-winning, look no further. Please call us on 0115 946 6365 or email us on

This column appears in the current edition of Car Dealer – issue 176 – with news, reviews, interviews, articles and much more! Click on here to read and download it for FREE!