December 1, 2022

Hyundai Grandeur is a Korean version of luxury

► All-new luxury sedan aimed at overseas markets
Ultra-modern design but with a retro influence
► New success for Hyundai’s design studio

Hyundai has unveiled the latest version of its flagship sedan. Named the Greatness in its home market of South Korea and Azera in the Middle East, the 7eThe Gen X model receives a design that’s both futuristic and nostalgic, with many of its styling cues reminiscent of the original 1986 Grandeur.

Avant-garde style with retro touches

The Grandeur is a massive sedan, dominated by clean lines. There are full-width LED light bars front and rear and low-profile headlights tuned straight from the Staria van. A concealed exhaust, flush door handles and seamless glass contribute to the overall clean look – Hyundai’s latest design language, first seen properly on the ioniq 5.

Hyundai calls the cabin “an oasis of relaxation and recuperation.” It’s a very sleek design, dominated by two large upper screens that organically protrude from a full-width dashboard element. Below them there’s a third screen for the climate controls, separated by a strip of air vents and a few physical switches.

Ambient lighting highlights some rather pleasing material choices, such as vertically quilted door trim and Nappa leather seat fabric, aluminum accents on the dash and real wood strips. Hyundai also moved the gear selector to the steering column, to further declutter the center console.

The reminders of the original Grandeur are quite subtle. The large C-pillar window may lend a Ford Sierra flavor to the profile of the car, but it’s also the pin of the Mk1 car. The same goes for the steering wheel, which is inspired by the single-spoke case of the original car.

Hyundai Grandeur - interior

The dashboard design is actually very similar to the Grandeur Heritage Seriesrevealed last year – a retro concept based on the original flagship.

No word yet on powertrains

Hyundai has kept the schtum on what you’ll find under the Grandeur’s hood so far. The previous car was available with four- and six-cylinder turbocharged engines plus a hybrid. It’s entirely fair to assume that a hybrid model will return, although it’s possible further electrification will be offered in the form of a full EV version.

The Grandeur won’t be sold in Europe, but signals further progress for Hyundai as it transforms into a truly exciting modern marque. Perhaps sister brand Genesis could take some pointers – the Grandeur looks a lot more appealing than anything it’s sold in Europe so far…