August 10, 2022

National Road Safety Week – Collision Repair Magazine

Car safety features are top priority for Canadian drivers

MISSISSAUGA, Ontario–(BUSINESS WIRE)–According to a 2022 survey conducted by Nissan Canada in partnership with the Canada Safety Council, four out of five Canadians said they have become accustomed to having at least one driver assistance feature in their vehicle. The survey also shows that about seven in ten drivers believe that these technologies could help them avoid potential accidents.

Driver assistance technology is described as any tool installed in a vehicle that uses technology to facilitate the task of driving and, above all, to increase automotive and road safety. These can include intelligent cruise control, blind spot and lane departure warnings, forward collision warnings, rear view cameras, rear automatic braking, and more. According to the survey results, Canadians rely heavily on these technologies for peace of mind.

To raise awareness for this year’s National Road Safety Week, which runs from May 17-23, automotive giant Nissan and non-profit charity, the Canada Safety Council partners to understand which in-vehicle technologies help Canadians feel safer on Canadian roads. With driver assistance features becoming more prevalent in the Canadian road safety landscape, this survey was designed to better understand the features that Canadians deem most important, enabling automakers to deliver the technologies the most practical and sought after in cars.

“Nissan was the first to market a number of advanced driver assistance technologies globally, and we remain committed to developing the most useful safety features so that we can deploy them in our most popular models. “said Steve Milette, President, Nissan Canada. Inc. “The results of this survey are well in line with our internal research which serves as a direction for us to understand the needs and expectations of our customers. This helped us develop Nissan Safety Shield 360, a suite of advanced driver assistance systems, which use electronic aids to provide greater comfort and safety for drivers, now standard on 10 of our most popular models. most wanted.

“Our goal is to make Nissan owners very confident about the safety of their vehicles. Understanding Canada’s perspectives on security features will help us develop technologies that align with consumer needs and wants,” added Milette.

In fact, 72% of respondents believe that driver assist technologies have the ability to help them avoid potential collisions, with 67% also indicating that these technologies make them feel safer behind the wheel.

“The task of driving requires the driver’s full attention at all times,” said Gareth Jones, President and CEO of the Canada Safety Council. “Maintaining alertness and concentration behind the wheel remains essential when driving and, although driver assistance technologies are not currently replacing the need for defensive driving skills, it is clear that these tools, when ‘they are applied correctly, promote safer driving and overall road safety.

The survey results show that the most essential driver assistance technologies for Canadians are blind spot warning (59%), rear view cameras (58%) and cruise control (55%). Additionally, 71% of respondents stressed that safety features would be a top priority when buying a new vehicle, and another three in five (61%) said they would not buy a vehicle without the security features they know and depend on.

Nissan Canada offers a suite of driver assistance systems in most of its vehicles. The Nissan Safety Shield 360 includes blind spot warning, automatic emergency braking with pedestrian detection, lane departure warning, rear cross traffic alert, rear automatic braking and high beam assist. These technologies are standard on the Nissan LEAF, Altima, Sentra, Maxima, Kicks, Qashqai, Rogue, Pathfinder, Armada and Frontier. Additionally, Nissan Canada offers the option of ProPILOT Assist, a convenient driver assistance system that combines Nissan’s Intelligent Cruise Control and Steering Assist technologies.

When it comes to future vehicle safety technologies, more than half of respondents agreed that autonomous vehicles are the future, a sentiment shared by Nissan. The automaker is currently developing control and driver assistance technologies which uses real-time information about the vehicle’s surroundings through next-generation high-performance LIDAR technology, radar and cameras to help dramatically improve collision avoidance.

As part of the National Road Safety Week campaign, which runs from May 17-23, 2022, Nissan Canada and the Canada Safety Council are urging motorists to be alert and aware while driving in order to prevent fatalities on vulnerable roads. users.

For more information on National Road Safety Week, please visit

Survey methodology:

An omnibus survey was conducted with a nationally representative sample of 1,502 Canadian adults, in collaboration with Angus Reid. Demographic quotas have been put in place to ensure that the composition of the sample is nationally representative of the public as a whole.


Lewis Smith

Manager, National Projects, Canada Safety Council

Didier Marsaud

Director, Corporate Communications, Nissan Canada